The 2012 Olympic games will be held in London, starting July 27th and ending August 12th. The 2012 Paralympic Games will start August 29th and finish September 9th. The debate as to what the logo would be drug on for Lord Coes unveils the logo for the 2012 Olympics in London claiming it is "ambitious, interactive and youth-friendly". For the first time, the logo will be used for the Olympics as well as the Paralympics.
Youth involvement was a key selling-point in helping London win the right to host the Games. A successful logo will bring in sales from merchandise including mugs, t-shirts, hats and sweat suits. I think the new logo is bright and colorful and consumers will be attracted to it!
CURRENT PICTURE
GENERATED VERSION OF WHAT IT WILL LOOK LIKE
1 comment:
The Olympics is kinda a big deal, and I would think that the people behind this could come up with something a little better. When I first saw it, it took me a little while to even see the 2012 outline. It just looks so geometric and pastel. Pink and yellow are definitly not colors I associate with the Olympics. I understand trying to be vibrant and try something new, but I really think they missed the mark on this one.
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