A NEW ERA FOR THE ATLANTA HAWKS

The Atlanta Hawks are an American professional basketball team based in Atlanta, Georgia. The Hawks felt that Atlanta is due for a makeover. The Hawks have not had a winning record in the last eight straight seasons. They believe that changing their image will effect them in their future performance. They just changed the colors to make it more fierce.

Atlanta introduced a new secondary logo, which the Hawks describe as a more "modern, sleek, and aggressive version of the previous Hawks' head". The logo is the Hawks' head positioned in a downward motion and will be on the front of the uniform pants and Atlanta's homecourt will feature a new floor with the logo.

"I think we're heading in the right direction," said coach Mike Woodson. "We're trying to build a new image. We've changed uniforms, changing our floor and we're going to add a few more pieces to the young guys we have. "Hopefully that will be enough to get us over the hump in terms of what we do on the floor and making the playoffs."

OLD LOGO COLORS TO THE NEW LOGO